Category: MARKETING

Below The Line [BTL] Marketing

Below The Line [BTL] Marketing : Call attention on a massive level and, in addition, achieve personal contact and engagement that causes an impact on the public, in order to cause a double result: that the recipient remembers the company’s brand forever and that they decide to make a purchase. This is the objective pursued […]

What Is Door-To-Door Marketing

Door-To-Door Marketing : Can door-to-door sales continue to be considered a commercial and marketing strategy? At a time when sales techniques are increasingly relying on technology, it seems that door-to-door prospecting is falling into disuse. However, if we consider the advantages of home sales , you will see that this is still an interesting acquisition […]

Conversion Rate Marketing In 2022

Conversion Rate Marketing : Those of us who work in the world of marketing know that a campaign or strategy requires a lot of creativity because the competition increases every day. We also know that it is necessary to make use of harder elements to verify the effectiveness of our efforts. In any campaign, the […]

Trends That Will Mark Mobile Marketing In 2022

Mobile Marketing : It is estimated that by 2022, 59% of total advertising spending will come from mobile devices, especially from apps The mobile advertising ecosystem is extremely competitive, which is why Rocket Lab believes it is important to be aware of new trends to develop growth marketing strategies in mobile applications and thus attract […]

Loyalty Marketing – Detail Info About Loyalty

Loyalty Marketing : Companies invest more and more money in customer loyalty strategies. It is also true that it is cheaper to build loyalty than to attract new customers. First of all, it seeks to capture their attention, provoking trust and trying to make the conversion.  Loyalty marketing has taken this step and focuses on […]

Why Start Doing Digital Marketing?

Digital Marketing : “I want to appear first on the Google page”, “I have made my website and nobody calls me” or “My father is going to retire from the family business and I want to start selling online”. People who work with the client in online marketing agencies often find ourselves with these questions. […]

ETL: Extract, Transform And Load Process

ETL Process : The vast majority of companies have large amounts of data, often accumulated over years. However, it is very likely that this data is stored in different places and in different formats, which makes it difficult to exploit and extract knowledge. If we want to take full advantage of the opportunities that data […]

Best Business Ideas For SMEs And Freelancers

Business Ideas For SMEs And Freelancers : Since the Covid-19 crisis began, teleworking has been popular, also for freelancers and small and medium-sized enterprises (SMEs). This partly offers a wide variety of new fields and business ideas. We present seven ideas for small businesses, as well as subject areas that, in general, you can start […]

Best CRM For WhatsApp In 2022

Best CRM For WhatsApp : If you want to expand your sales channels so that your audience can get in touch with you quickly and efficiently, WhatsApp is the perfect channel for both your customers and prospects to reach your brand immediately. Although WhatsApp was not born as a marketing tool, companies can use this […]

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