5 Tips To Manage The Warehouse
Tips To Manage The Warehouse : Maintaining optimal inventory levels is one of the main headaches for any company’s warehouse management. While it is true that it is thanks to our stocks that we can meet demand when it is produced by trying to fulfill our commitment to customer service, it is also true that […]
How To Create A Fun Company Culture?
Fun Company Culture : We know that “just work and no play” can lead to less productive and dissatisfied workers. As early as the 1930s, management researchers Elton Mayo and Mary Parker Follett noted that aspects of human nature, such as relationships, were important motivators in the workplace. It was a radical departure from Henry […]
Hybrid Work | Welcome To The Hybrid Office
Hybrid Work : The first step in starting to put effective hybrid working models in place is recognizing the value of these models as a unique opportunity to drive change. New Ways Of Working For everyone, the recent return to the office has not been like other years. After the summer we have landed in […]
Involving Customers In The Training Plan
Involving Customers In The Training Plan : How to take advantage of the customer’s experience for training plans. To improve the results of training programs, companies should involve their clients in the design and definition of plans. Large B2C companies invest significant amounts in marketing programs that have been previously “tested” with their customers. Consumer […]
The Role Of The Key Account Manager
Improving the effectiveness of the Key Account Manager. : Our clients sometimes ask us, are our KAMs the right people for this position? At first glance, it seems like a legitimate question, but if we turn it around, before answering this question directly, we should answer other more basic ones such as: What exactly does […]
Artificial Intelligence Capabilities Can Never Replicate
Artificial Intelligence Capabilities can never replicate : Intelligent Automation technologies (Robotics and Artificial Intelligence) are seeing their business adoption accelerate exponentially in a survival response to the crisis. There has been much talk in the market about the labor impact of AI in administrative jobs that can be replaced by these technologies, and about the […]
Benefits Of Google Adwords
Google Adwords : Google has become the main search engine in our country used by consumers to search for information and compare options before purchasing a product. Therefore, one of the main tasks of digital marketing is to achieve optimal web positioning. This can be achieved through SEO techniques, a process that requires time and […]
How The FAD Has Trained 30,000 Young People In Critical Thinking Thanks To Gamification?
Gamification : Imagine a society without dependencies, without addictions, a society in which the individual was completely free. And we are not only talking about the addiction to certain substances, such as drugs or alcohol, but also to some behaviors such as gambling or dependence on mobile phones. This is the main workhorse of Fad, […]
Video Will Account For 82% Of Internet Traffic This 2022
Internet Traffic : The Internet continues its unstoppable advance, it is becoming more and more popular among citizens and is used for more tasks. If a few years ago its use was limited to browsing some web pages, chatting and mailing, this year various studies reveal that now it is social networks and video that […]
Email Marketing Campaign: What Is It? How Does It Work?
Email marketing campaign is the systematic and structured use of email to initiate, maintain and consolidate a relationship between a brand and its customers. It is one of the most used media in relational marketing. This is due to its impact and profitability as a marketing medium. Messages are presented as text only or as […]
B2B Digital Marketing Strategy Enhance Brand Value To Consumers
B2B digital marketing strategy : In this article, we aim to design a B2B marketing strategy that seeks to reinforce the brand authority of any company. What Is Necessary To Have Brand Authority? When a person is in the middle of a purchase process or about to hire some services, they also have to trust […]
E-commerce Rules Based On Consumer Experience
E-commerce Rules Based On Consumer Experience : Today, the line between physical and digital is becoming increasingly blurred, especially from a Customer Experience perspective. When customers switch between devices, channels, or platforms, they expect a streamlined experience that effectively addresses the purpose of the interaction. To do this, an omnichannel strategy that has the right […]