6 Benefits Of Inbound Marketing For Your Business
6 Benefits Of Inbound Marketing : More and more people, after starting a project or business on the internet, decide to take advantage of the benefits of inbound marketing.
Inbound marketing, also known as attraction marketing, can be defined as a technique focused on providing users with interesting and valuable content that resolves their doubts and needs and allows them to capture potential customers in a non-intrusive way.
We can say, therefore, that inbound marketing is characterized by applying techniques and tactics aimed at transforming web traffic to e-commerce or online store into sales.
The Phases Of Inbound Marketing or Attraction Marketing
If we focus on the phases of inbound marketing, we can distinguish a total of four:
Consists of publishing content on blogs, advertising on search engines or spreading mentions on social networks that are responsible for solving problems that users may have. If you don’t have time to write texts that make readers fall in love or you don’t have a blog where you can publish content, remember that there is the possibility of buying sponsored articles and publishing content of interest about your business on other web portals.
Focused on transforming visits to the business website into leads, that is, into contacts that are part of the company’s database. To achieve this, a good option may be to include a contact form on the landing page that offers the download of a free ebook to those users who provide their names and email address.
Its mission is none other than to convert leads into customers and that can be achieved by sending newsletters or newsletters with information about products and/or services that may be of interest to subscribers.
It involves continuing to stay in touch with customers after they’ve made a purchase with the goal of getting them to become loyal customers and speak highly of the company to others.
What Are The Advantages Of Inbound Marketing?
There are many entrepreneurs and businessmen who dare to resort to attraction marketing. But what are its advantages? Below, we reveal some of the most prominent benefits of inbound marketing.
As we have mentioned before, inbound marketing can be defined, unlike conventional advertising, as a non-intrusive technique that does not cause discomfort to the consumer.
And it is that, in this case, it is the user who looks for the brand or company and is interested in it, and not the other way around.
Allows you to obtain qualified leads
Having a database made up of thousands of names and email addresses is no guarantee of success since the key is not quantity, but quality.
In this sense, inbound marketing is highly relevant because it allows obtaining qualified leads, that is, customers who are really interested in the products or services offered by the company.
Improve web positioning or SEO
Search Engine Optimization (SEO) encompasses a series of strategies designed to place the content of a website or blog in the first search results of Google, Yahoo, Bing, and other online search engines.
Something essential to receive visits and web traffic because there are studies that have shown that 90% of people surf the internet.
Can be automated
Although developing an inbound marketing strategy requires time, effort, and dedication, new technologies allow you to automate countless processes.
And it is that, at present, there are tools that offer the digital marketing professional the opportunity to generate, capture and convert leads in an agile, automatic, and effective way.
Build trust and credibility
Generating excellent quality content that solves the doubts of Internet users allows you to appear in the first search results and position yourself as an expert in the sector.
This generates trust and credibility among users, something essential for them to end up becoming loyal customers.
It does not have limits
Advertisements that appear on television, radio, or in the print media are time-limited and, in most cases, are only visible for a few hours or even a few seconds.
Inbound marketing, on the other hand, is available 24 hours a day and 365 days a year because users can access the online content published by the company at any time and place, which increases the chances of obtaining leads.
Steps To Implement An Inbound Marketing Strategy
In order to take advantage of the benefits of inbound marketing, it is essential to design a very careful and elaborate strategy that brings together, at least, the points listed below:
Definition of the buyer persona, since only in this way will it be possible to know what the ideal client is really like, what doubts they have, and what problems they want to solve, something essential to be able to write and publish content according to their needs.
Creation of elements that favor the conversion of visits into leads, such as a subscription form, a landing page or a landing page or a call to action that encourages the user to perform a specific task.
However, to take advantage of the benefits of inbound marketing, it is essential to design a detailed strategy in accordance with the objectives pursued by the business, as well as measure the results of all the actions carried out to check if they are effective.
It should also be noted that content is the basic pillar of any attraction marketing strategy and, therefore, it will be very important to dedicate time and resources to creating texts that, in addition to being of excellent quality, respond to the doubts, questions, and needs of users and are optimized in order to appear in the first search results.