What Is Automated Marketing?

What Is Automated Marketing?

Automated Marketing : Marketing is experiencing a revolution thanks to the expansion of the Internet. The amount and ease of access to information have brought about a very important change in how companies collect information from their customers and create their databases. From slow and tedious systems, which sometimes even required a response by a letter from the individual, we have moved on to very agile mechanisms in which with very little effort you can find out everything you need. In this article, we will introduce you to automated marketing and sales funnels to make your business strategy more effective.

They are experts in working with automated marketing, through different types of programs, they are in charge of creating a system that facilitates the collection of user information  ( lead scoring ) and also of planning actions and communications that maintain the interest of the users. leads in your business ( lead nurturing ).

These automation systems will be responsible, for example, for sending generic communications with your company’s news, but also for engaging in very specific actions through the use of dynamic lists. Consequently, you will not only be able to reach users more easily, but you will also do it more often and better with less effort. All the actions that this discipline allows you would take days or weeks if they were managed manually, but thanks to automation they only require you to study the data and create a strategic plan adapted to your objectives.

What Are Sales Funnels?

One of the ways marketing automation works is by minimizing lost leads in sales funnels. As users progress through the purchase process on your website, many of them fall by the wayside and only a few reach the final conversion. 

How To Create a Conversion Funnel That Works?

As I am sure you have already deduced from the previous explanation,  sales funnels work differently from a   normal funnel. If with the latter the liquids that pass through it are never lost, on your website you will have a big difference between the traffic that arrives and the conversion. Not everyone who goes through your website will leave having bought. However, the objective will be to increase the number of people who pass from one phase to another. To this end, work is carried out at least on four levels.

1- Information

The first thing you are going to want to know is where your visitors come from and how they found out about your brand or product. If you have carried out online advertising campaigns, on social networks, AdSense, or Google Ads, you will be able to check where your users come from and what has aroused their interest. It will also give you a good idea of ​​what search terms drive the most traffic to your site.

2- Attraction

The next step is to get the attention of the visitors and that they stay. However, if you want to measure interest in another way, you can do it like other online stores and invite interaction with a  call to action. For example, invites to subscribe to the newsletter in exchange for a discount.

3- Create desire

In this phase, the client already knows you and has a potential interest in keeping up to date with the news of your brand. Now you are going to need to create the desire for your products. To achieve this, the lead nurturing strategies that we talked about at the beginning come into play. Newsletter emailing is very common, but you can also take advantage of other customer information (such as their browsing history) and directly offer them products of interest or that they have seen in the last few days.

4- Conversion

This is the last level of the sales funnel and the part of the process where fewer users arrive. You can take specific actions to increase sales, but it is also an important step because it will give you very valuable information about who buys from you and how they have reacted to the actions. On the other hand, the funnel will not stop there, but you should repeat the previous steps in trying to retain users.

Some of the most common are:  

To capture qualified leads. They are popular in the service sector and, through organic traffic actions, direct customers to a  landing page. In it there will be a prominent advertisement with a  lead magnet that can be accessed to some class of the offered course or an ebook. –  For online stores. In this case, the  lead magnet 

There will be a discount for subscribing, although other types of benefits, such as free shipping, can also be offered if purchased at the time. –  For informed sale products. Resources such as videos and elements that allow further information are used to obtain customer data. If you want to automate these or other types of the funnel,  you will have to use specific software. Oracle offers one of the most popular options that will allow you to put these and other sales elements on autopilot. In short, thanks to automated marketing

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