The Role Of The Key Account Manager
Improving the effectiveness of the Key Account Manager. : Our clients sometimes ask us, are our KAMs the right people for this position? At first glance, it seems like a legitimate question, but if we turn it around, before answering this question directly, we should answer other more basic ones such as: What exactly does […]
Artificial Intelligence Capabilities Can Never Replicate
Artificial Intelligence Capabilities can never replicate : Intelligent Automation technologies (Robotics and Artificial Intelligence) are seeing their business adoption accelerate exponentially in a survival response to the crisis. There has been much talk in the market about the labor impact of AI in administrative jobs that can be replaced by these technologies, and about the […]
Benefits Of Google Adwords
Google Adwords : Google has become the main search engine in our country used by consumers to search for information and compare options before purchasing a product. Therefore, one of the main tasks of digital marketing is to achieve optimal web positioning. This can be achieved through SEO techniques, a process that requires time and […]
How The FAD Has Trained 30,000 Young People In Critical Thinking Thanks To Gamification?
Gamification : Imagine a society without dependencies, without addictions, a society in which the individual was completely free. And we are not only talking about the addiction to certain substances, such as drugs or alcohol, but also to some behaviors such as gambling or dependence on mobile phones. This is the main workhorse of Fad, […]
Video Will Account For 82% Of Internet Traffic This 2022
Internet Traffic : The Internet continues its unstoppable advance, it is becoming more and more popular among citizens and is used for more tasks. If a few years ago its use was limited to browsing some web pages, chatting and mailing, this year various studies reveal that now it is social networks and video that […]
Email Marketing Campaign: What Is It? How Does It Work?
Email marketing campaign is the systematic and structured use of email to initiate, maintain and consolidate a relationship between a brand and its customers. It is one of the most used media in relational marketing. This is due to its impact and profitability as a marketing medium. Messages are presented as text only or as […]
B2B Digital Marketing Strategy Enhance Brand Value To Consumers
B2B digital marketing strategy : In this article, we aim to design a B2B marketing strategy that seeks to reinforce the brand authority of any company. What Is Necessary To Have Brand Authority? When a person is in the middle of a purchase process or about to hire some services, they also have to trust […]
E-commerce Rules Based On Consumer Experience
E-commerce Rules Based On Consumer Experience : Today, the line between physical and digital is becoming increasingly blurred, especially from a Customer Experience perspective. When customers switch between devices, channels, or platforms, they expect a streamlined experience that effectively addresses the purpose of the interaction. To do this, an omnichannel strategy that has the right […]
Protection In The Cloud Solves The Main Security Problems Of A Company
Protection In The Cloud : In a 100% cloud infrastructure, it is the provider of this infrastructure that provides the software, allowing its customers to dispense with installing and updating the programs, which provides great simplicity and a significant reduction in the investment of time and money. Software updates are automatic and the customer is […]
How To Measure The Business Impact Of Artificial Intelligence?
Business Impact Of Artificial Intelligence : IT leaders and industry experts provide insight on how to get a clear picture of whether your AI efforts are paying off. Artificial intelligence (AI) is in transition, both in technological solutions and in the way it is used. Companies are increasingly taking pilots out of test labs and […]
Telecommuting: Tips For Working From Home Safely
Telecommuting: When you sit in the office to start up the computer that your company has assigned to you, you do not have to worry about computer security. This is taken care of by a technology department, or a contracted IT company. These tips are very important at a time when teleworking is gaining prominence, […]
10 Computer Security Threats To Avoid
10 Computer Security threats to your company’s computer security that you should avoid. Did you know that during 2015 at least 430 million new types of malicious software were registered ? And we are only talking about those that Symantec was able to detect, as indicated in its annual report Threats to Internet Security . […]