Pamper Your Customers Online And Offline

Customers: Do you know that behind all commercial promotions there is a well-thought-out strategy? A good promotion can have several objectives and work very well if you hit the right button.

With the emergence of ecommerce, everything commercial has had to adapt to new technologies and give a twist to traditional concepts about advertising and communication with the customer. Although in your online store you do not have direct contact with your consumer, you must treat them with the same care and pay attention to each step of the purchasing process.

From the moment he enters your website, when he looks at a file for your product, he moves it to the cart and finally decides to buy it. Of course, packaging is another important leg and the last link in the chain.

But let’s go in parts. If you have a physical store, expanding your knowledge of Technologies applied to sales may be the difference between getting the most out of your business or not.

Factors For A Promotion To Be Effective:

1. Identify your clients, also potential ones: put yourself in their shoes, what you would like them to offer you.
2. Study your product: where it is in its life. There are 4 phases: introduction (you just put it on sale), growth (it has sales, it is already moving in the market), maturity (it has been on sale for a while and has reached its sales peak) and decline (it has been around for a while and they are usually products that are left over from stock).
3. Create a good offer: both in the sense that it is attractive to our client, and that it offers value and is easy to understand.
4. Measure consumer response: you have to monitor the response to promotions to know if the reception is good or not and if you can repeat it at some point.

Practical Example Of Promotion: Sun Cream

I’m going to give you an example so you know what I mean when I talk about promotions. Every season you place an order for products for your business.

When summer arrives, you decide to sell a line of sun creams. You put up a visually very careful stand with the bottles of said cream and a poster with images according to the audience you want to address: children playing on the beach, a girl sunbathing or a man walking. A couple of months go by and the beach and vacations are over, so your sales go down. What do you do with leftover products?

You have two options: either you place them on a random shelf next to other creams without highlighting it or you give the situation a twist. You can use a commercial strategy based on “OFFER”, “Last units!” “Price drop”, or, and this is where having a well-designed strategy comes into play, looking for another target audience.

If before it was those who use the summer to go on vacation and relax, now we are going to address those who take care of their skin all year round and take care of their skin. It sells sunscreens as products that can be used in any season because, although we do not expose ourselves to the sun as much, it is still harmful and can cause spots or other major diseases.

And if you still have some products in stock in winter, recycle the associated image and put a boy skiing.

If before placing an order for any product you carry out a sales strategy, do a study of your clientele and the promotional and advertising actions that you can design, you will be profitable!

It is obvious that in order to carry out this you must have basic marketing knowledge, but I am going to leave you with some actions that you can start doing now in your business, whether physical or online. Remember that the difference is in how you are going to carry out these promotions, but the goal is the same: to sell. Always adapt to the channel and your audience. First, I’ll show you…

Promotion At The Offline Point Of Sale:

Create a different and original space:

Make your customer feel comfortable in your establishment. If you want to highlight a product, create a space around it that is different from the rest. Take care of the colors and the elements you include, such as furniture, posters, etc.

Try and buy:

The option for the customer to try the product before purchasing it is quite interesting. These are promotions at the point of sale. It doesn’t matter what you sell. Whether it is a colony or a computer, the important thing is to create the consumer the feeling of security, that they buy knowing that they are going to like it. Set up a stand inside your establishment with a person in charge of offering the product. Another example is free samples.

Expose the product:

Either on mannequins (because they are clothes), in a place shaped like a palm tree (because they are bananas), or set up small rooms if you have a furniture store. The essential thing is to attract attention in a positive, original and, why not, fun way.

Promotion At The Online Point Of Sale:

Discounts:

You may be thinking that this is not just for online stores. And you’re right, but in the digital world you can play with time. That is, your customer has taken your product to the shopping cart, although… oops! He decides to leave and does not finally acquire it. Create a tracking pixel that follows your customer during their browsing, offering them the same product at a lower price. Does it sound familiar to you? Hotels and airlines do it a lot. You can also send them an email, if they are a registered user, with a discount code valid for that day. You will create a feeling of urgency.

Awards:

Tell your customers that if they register their purchase on a website they can get immediate gifts and enter a drawing. With this action you can achieve several objectives: increase your database, track your customers’ purchases to see what sells the most, and build loyalty.

As a summary: take the time to know your client well, design campaigns and promotions adapted to them, measure the results and be creative! As you can see, when it comes to promotions and advertising, not everything has been invented, look for training adapted to the commerce sector and improve your sales. .