What Is A WhatsApp Bot?
WhatsApp Bot : Few technological innovations have been as successful as instant messaging. This statement applies to the social and business aspect. Specifically, WhatsApp has shown the potential to improve the relationship with customers and the experience with the brand.
Unlike Messenger, Telegram and InMail, which have an interface for hosting bots, WhatsApp requires an additional installation process. In this article we will talk about everything you need to do it without difficulty and install a WhatsApp bot.
In this way, WhatsApp made its way into the field of marketing, sales, and customer service as a monetization strategy, with which companies began to increase their performance in the aforementioned areas.
Table of Contents
What Is A Bot?
Bots are computer programs that simulate human behavior, interact with users or with other applications and fulfill a specific objective through algorithms.
- The tasks they perform are very varied:
- Send messages (chat or email), schedule appointments and make reminders.
- Post on social networks and even interact in a friendly way with users, in the manner of Alexa or Siri.
- Increase the conversational marketing offer.
- Extend customer service hours.
Bots are used in different sectors such as business, entertainment and customer service, where social networks and messaging platforms are relevant.
Some bots are programmed to engage in conversations. They are known as chatbots and, in the present case, WhatsApp bot. They are especially useful for turning a customer inquiry into a friendly experience that drives you to action.
However, it must be considered that the excessive use of this resource in conversational marketing can result in the dehumanization of the client-company relationship.
What Is A WhatsApp Bot?
A bot on WhatsApp is artificial intelligence software that is responsible for identifying user messages and, based on its programming, giving a timely response. Hold multiple simulated conversations at the same time. It is used by businesses looking to provide a more personalized and immediate service.
To this we add that they work 24 hours a day, throughout the week. For the prospects of a brand who seek to clarify doubts or know some details, it is very practical to communicate in this way whenever and wherever they want. Likewise, the automatic response capacity of a WhatsApp bot will help you retain customers significantly.
How Does A Chatbot Work?
In general, the operation of a chatbot responds to three language principles, which are programmed in advance according to the degree of specialization required.
- Natural Language Processing
- Natural language understanding
- Natural language generation
In these three principles, natural language is understood as the human ability to express himself orally and in writing in a language or language , with the purpose of communicating an idea to another person.
Any chatbot replicates these processes in order to understand and respond naturally through artificial intelligence (which refines the way they communicate). Although not all chatbots have the same degree of dynamism and language flexibility, the engineering behind the applications is constantly improving.
How Does The WhatsApp Chatbot Work?
In the case of the WhatsApp bot, as in the case of most chatbots, the process is as follows:
The user initiates the interaction. The algorithm recognizes keywords or patterns of information in the conversation. Identifies grammatical categories such as subject, verb, and predicate; correct spelling errors to determine the meaning of each word and complete sentences.
In the comprehension stage, the bot relies on algorithms to determine the topic being discussed and prepare a response according to the rules defined by the programmers. This means that it sets the path of the conversation based on available resources. There are bots limited to predefined answers and others that have conversational artificial intelligence.
Finally, when it comes to generating a response with natural language, and with the tone that the brand wants to be represented in said channel, it chooses the lexicon and grammatical structure according to the capacity of the algorithm and predefined tools. Ideally, the chatbot uses an appropriate and direct language, which helps people to resolve their doubts through a conversation.