All You Need To Know About E-commerce
To obtain the definition of E-commerce, it is enough to translate it: electronic commerce. Ecommerce consists of the marketing and sale of products or services through the Internet . In short, it is based on the migration of traditional commerce to the Internet, but with specific aspects such as logistics, means of payment or legal aspects.
With the emergence of new technologies, led by the Internet, E-commerce has become a very common term. In fact, every year digital businesses increase at the same time as the number of buyers and the frequency of those who do so regularly. For this reason, one of the ways of specializing our online master’s degree in Digital Marketing is E-commerce, a branch in which we delve into trends and the current situation of commerce through the Internet.
And, the growth of E-commerce is a worldwide phenomenon that has also had its peak . According to the data of this study, in 2017, 10% of consumers made several purchases per week online, compared to 8% in 2016. The average spending of buyers according to this survey amounted to 1,954 euros per year , with services such as travel and leisure in the lead and products such as clothing, accessories and technology.
Different Types Of e-commerce
The most widespread classification of types of electronic commerce caters to the intended recipient. Thus, we find different models:
- B2C (Business to Consumer)
It is the most common modality and records traditional transactions from the business to the consumer. It encompasses any E-commerce for the sale of products or services to consumers. Some of the success stories include Amazon eCommerce – which began with the online sale of books and currently supplies thousands of products of all kinds – or AliExpress .
- B2B (Business to Business)
In the digital market, trading is also carried out “from business to business”. It can be for products or services, such as the outsourcing of certain departments of the company.
- C2C (Consumer to Consumer)
This modality covers the sale of consumers to consumers and encompasses one of the types of transaction that has had the most boom with the arrival of the Internet, in relation to its volume in the conventional market. As an example, we can find one of the oldest, Ebay ; again, Amazon; the Wallapop website and application .
- C2B (Consumer to Business)
It is the least common model of commercial exchange on the Internet. For example, online pawn shops.
How To Manage E-commerce?
Due to the exponential growth of consumers who join the purchase through the Internet, more and more E-commerce are being born. However, for an electronic commerce to be maintained over time it is necessary, as in a traditional business, to study the market situation , the viability of the project and be well trained for this type of undertaking.
These are some of the factors to take into account in which the specialty of E-commerce :
- Business plan and viability of an Ecommerce
- Loyalty and digital strategy for E-commerce
- Choosing the right platform for creating an online store
- Logistics and means of payment
- Control through metrics to monitor the online store
- New trends such as Blockchain, Big Data and Machine Learning