Impact Of Artificial Intelligence On Companies
The artificial intelligence in business opens step but its implementation is still very low. It provides benefits in all its processes, thanks in part to its interrelation with new technological innovations, such as augmented reality or the Internet of things.
Artificial intelligence (AI) can be understood as the ability of machines to perform tasks that often require the involvement of human intelligence . In this sense, AI has helped reduce working hours. In this way, a working day from the 70s is now completed by a worker in just an hour and a half. This is pointed out by a study by the Adecco Group Institute.
The Growth Of Artificial Intelligence In Companies
Although its presence is still very incipient, artificial intelligence is making its way into all business processes. The consulting firm Gartner highlights in one of its latest reports that in the year 2025 the use of AI will be very widespread and will lead the technological investment of companies . Its importance in companies and its hegemonic role in the short and medium term is clear.
But in reality, the application of smart technology to the business is not something new. It has always been carried out, although at different scales, based on the automation of work processes in factories. The key to its implementation today is to teach these machines to solve problems and make decisions more or less autonomously. To achieve this, it is based on four pillars :
- Genetic algorithms . Similar to the sequence of steps with which DNA is formed.
- Artificial neural networks. With connection nodes that simulate the human brain.
- Logic reasoning. Equivalent to abstract thinking.
- Search for the requested state . Choosing between the different possibilities, something similar to the decisions that a chess player must evaluate before making a move.
As is evident, the development of this technology is much more complex than designing a series of protocols for the movement of a machine in a production chain to use. Hence the applications for different industries are also very specific . This slows down its implementation, because it is not as simple as acquiring a new robot or a series vehicle.
Due to the importance of its development, the possibilities of use in each sector are the object of attention by the managers of large corporations. However, there is still no decided strategy for its implementation in most companies.
The Social Impact Of AI In Companies
Little by little it is possible to glimpse what the company of the future will be like in the medium term and how new intelligent technologies will affect the performance of its workers. Designing better strategies, standing out from the competition or getting to know your customers and your products better are some of the benefits. Nothing negligible will be the impact on the lives of employees and on the reconfiguration of the labor market.
Increasing the performance of workers and the productive capacity of companies seems to be the main benefit of the implementation of artificial intelligence. Teaching machines to handle routine processes will help workers make better use of their time.
But the great benefit expected from this technology has to do with improving the development of business strategies . On the ground, the tasks most closely related to AI are information sharing and unstructured data analysis . To a lesser extent, they will be helpful in manual skills or real-time problem solving.
Improvement Of The Quality Of Life Of Workers
As already happened when the robotization of the industry began, AI will allow people to develop less mechanical capabilities. In the long term, it will make emotional factors, creativity, intuition or imagination more important . In the performance of their tasks, each worker will feel that they contribute something different from the rest and will feel more valued.
Better Knowledge Of Customers
The implementation of intelligent computer programs will serve to provide better automated responses to customer demands. They will also be useful to get to know them better and to design loyalty strategies . This is already being put into practice, for example, through the latest enterprise resource planning systems, called ERPs.
Better Knowledge Of The Products Themselves
The analysis of large amounts of data provided by AI and its different applications not only allows managing a large volume of customers, but also the products that are offered to them. Knowing in depth all the details of each item, its storage, distribution and sale is an essential help for companies of the 21st century. Artificial intelligence will simplify all data management and control processes to provide relevant information in real time.
Influence On The Labor Market
Human resources experts believe that new AI-based technologies are not going to increase unemployment. What does seem inevitable is that workers will have to upgrade because some occupations will disappear and others will emerge. That is, the net number of jobs will remain approximately the same, what will change will be the type of employment. Thus, age and education will be two key aspects to find work, even more than at present.