Everything You Need To Know About Social Marketing
Human beings need to communicate and live in society. A society that is not alien to how we behave in it. We are referring to the fact that throughout history in the evolution of societies there are aspects that are being cared for more at this time. In this article, we explained about social marketing.
In this sense we speak of so-called social marketing . This is a type of marketing that raises two types of objectives. On the one hand, there are the desires that consumers seek in the short term, while on the other hand, well-being is valued in the medium-long term.
From this perspective, it is necessary to take into consideration not only the two previous pillars that we have discussed, but also the utility for the company must be assessed. Thus in this triad we will have the interest of society, the desire of consumers and finally the service that this type of marketing provides to companies.
This type of social marketing is the product of an evolution of the marketing concept that can be considered from this point of view a bit obsolete, since the transformation of both technology and perception allows us to assess new marketing models that encompass the needs of all the actors. Faced with the short-term objectives that were previously raised in companies, there are currently other types of goals set in the medium and long term.
Social Marketing In Continuous Development
In this sense, marketing is developing day by day. There is a different kind of thinking than what you used to have; society moves in a pendulum fashion from an origin; in which marketing does not have a positive impact on society towards the destination in which social marketing is already accepted in a more consistent way.
This change in perspective is driven in large part by the behavior of society towards a well-being that does not clash with other values that are being developed in people. A twist that is not based so much on individuality as on community .
This change in the behavior of society is adopted by the brands in the different strategies they propose to conquer the consumer in a way that he feels identified. A few years until now, you can see the trend that is curdling towards everything eco, from the development of organic products to different forms that seek more a culture of health in all its areas compared to other positions that do not rely on these pillars.
In this sense, social marketing seeks improvement in different points, in a first stage identifying the needs or problems that are happening at this time until the segmentation of different groups that demand a solution to these types of needs.
Counting on what social marketing means and what its lines of action are, it is important when planning strategies for this type of marketing with the help of consultancies . This will contribute to enhancing the strengths of the strategy, thus seeking to differentiate itself from other brands, in an orderly and coherent manner in order to change the behavior that is taken for another more acceptable to society.
How can you see this type of marketing is not limited only to consumer brands but its tasks range from organizations to governments. It is a continuous process where the value is found in the social product which responds to a certain type of demand. Therefore, this type of marketing does not seek to sell but a deeper transformation.