Category: MARKETING

Twitter Mistakes: Do you know what the most common mistakes on Twitter are? When incorporated into your social media marketing strategy, Twitter may be quite beneficial. This social network is characterized by its immediacy, so it can be a great place to chat with your audience, publish the latest news or even provide service to […]

Video marketing Strategies: Video content is attractive, easy to consume and entertaining, which is why it adds great value to digital marketing strategies. To make your video marketing strategy stand out among so much content, we present 3 types of videos to increase engagement. Companies have been implementing video marketing strategies for years, and it […]

Facebook Ads: Advertising in digital media is one of the best weapons that companies have to achieve many of their objectives, such as increasing sales, attracting new customers, introducing a new product to the market, improving the brand. Or increase customer loyalty, among others. Within digital advertising and promotion, social networks play a fundamental role […]

Does the concept of affiliate marketing sound familiar to you? Since the Internet became integrated into our lives, we have witnessed how marketing models have changed and evolved to adapt to new forms of online sales. We’ve expanded channels and explored countless methods to capture the attention of your target audience, but the reality is […]

3 Strategies To Optimize Your External Links: Link building or link creation is a necessity for any digital marketing strategy, especially for SEO. So Google’s algorithm updates don’t seem to have affected links as much as previously thought. Links remain one of the most important factors Google takes into account when ranking pages. In other […]

Experiential Marketing: Creating an emotional connection with our clients or users is essential to achieving their loyalty and establishing a fruitful relationship in the medium and long term. In an increasingly competitive market, with purchasing preferences that continually vary, engagement becomes increasingly important. It is no longer just products and services that are sold: experiences […]

Marketing Budget: Marketing is one of a company’s most significant investments, and as such, it can account for a significant portion of its annual expenses. To correctly manage this expense and guarantee that we are obtaining a return on investment, it is essential to prepare a marketing budget, since only then can we know if […]

The importance of colors in marketing lies in the fact that they are used as sources of information for the public because thanks to them, a company’s products and/or services can be made known, positioned or sold. Furthermore, based on studies carried out by the Institute for Color Research, consumers form an opinion in their […]

Gastronomic Marketing: In your work as an hotelier, you will have heard it a few times, perhaps you have some notion of the concept or rather no idea what it means… But you have been told that it is important for your business. And it is true. Gastronomic marketing is in all aspects of your […]